Columbia SW

Working with Columbia Sportswear was both a blast and an extraordinary amount of design creation for all aspects of their In-store experience. I was hired alongside of a collaborative partnership to Osborne Marsh who managed the Columbia account and my role was as a expanded campaign design arm of their internal creative team supporting their Visual Marketing programs. Over a two year period I designed all visual campaigns, fixtures, lit elements and all graphic print elements of Columbia’s Six national branded stores and outlets, as well as help launch 2 new locations from the ground up.

From multiple categories within the Columbia product lines and vertical channels, Osborne Marsh designed every window, display graphic, wayfinding and category signage, fixtures and dimensional elements. Working with a local project management team who handled all printing and fabrication, we set the tone for over 35 seasonal / holiday and category launches nationwide, including my travel and onsite store installation collaboration in the US.