Bunnies By The Bay
The Softer Side of Me!
A little over 20 years ago I used to photograph and style Bunnies By The Bay catalogs…and wow, 20 years later in the summer of 2021 Osborne Marsh got a call from their CMO, the bunnies needed to shape up their retail experience in their New York City FAO Schwarz store for a summer campaign.
Since 2021, Osborne Marsh has partnered with the bunnies over the last 3 years to reshape the brand, the brand experience In-Store, enhance the store personalization experience, reintroduce higher level product marketing and a whole lot more…and by the way, all around to globe.
From New York, Beijing, Milan, Paris, London, to Tokyo, Dublin to Sydney…the bunnies are hoppily growing the brand with customers and destinations everywhere, with a little nudge from me.
This story driven brand, filled with amazing stories and characters in their many product lines and stores, were ready to take a leap forward and reframe the brand within their global locations, marketing and manufacturing facilities. An honor to work with this team of storytellers, Osborne Marsh had the responsibility to bring the brand to life through store experience design, graphic treatments, wayfinding and communication signage, fixtures, displays, cabinetry, integration of unique, materials and processes, to video creation, catalog design, and more.
Services: Store Design, Fabrication, contractor management, built-out, installation and implementation management for stores in Beijing, Milan, Paris, London, New York, Tokyo. Brand development for communication and marketing for Onmi-channel platforms. CEO consulting and strategy planning. Executive team member for company strategy and guidance.
Jeanne-Ming Hayes / CEO Bunnies By The Bay / International Retailer
“At a critical juncture in our brand’s international launch, Bunnies By The Bay had the privilege of working with Clay & Osborne Marsh. His expertise in retail, store experience design and retail marketing was instrumental in elevating our brand’s consistency, globally, for communicating our brand, upgrading our look and feel and communication tools, while ensuring it resonated appropriately in each global region.
Clayton Marsh didn’t just help us expand; he guided us in opening branded Bunnies By The Bay stores in major cities such as Beijing, Paris, Milan, London, and our hometown of Anacortes, Washington. His ability to maintain our brand’s essence while adapting it to various cultural contexts was truly remarkable.
The success of our international presence is a testament to Clay & Osborne Marsh's talent, experience and skill. I would not hesitate & highly recommend him to any type of business seeking to make regional (US) or global impact”.
Jeanne-ming Hayes / CEO, Bunnies By The bay
Made from Scratch
From complete store redesign and implementation around the world, to corporate headquarters in Anacortes Washington and Beijing China, the Bunnies brand has unfolded into a Hareytale that is immersive and filled with their 40 year story.The brand is inviting to visitors to explore and discover their characters from Cricket Island and around the world.
Vive la Paris
Taking Dye Sublimation Printing to a Whole New Dimension. Bunnies By The Bay Paris / 2024.
Super cool project. Probably first of it’s kind. I was challenged to create a store that was both dimensional and filled with the soft touches that Bunnies By The Bay is known for through their highly sought after plush products. The Paris store opened in Fall of 2024 to align with the Paris Olympics. Execution of this store unfolded through the use of Die Sublimated fabric and heavy overlaid plush elements tor create dimensional gardens and landscapes reflected within the stories of Cricket Island. Supported by the amazing team of seamstress’ at the Blue Barn in Anacortes, we pulled off a one-of-a-kind experience.
