Meng Analysis
Reframing a Brand
Meng Analysis is a great example of a small Seattle based firm that required a small brand bump-up.
Meng approached Osborne Marsh with a need to update their branded communication tools that allow them to develop consistent messaging, presentations and outreach communication pieces to build their business. Working with their executive team and marketing team Osborne Marsh walked them through a brand revisioning process to fully understand their goals and requirements for the tools and how they’d work once handed off in template format for usage internally.
As a team we identified the elements required for updating which were brand alterations to the logo, tagline development and sub taglines for use on specified marketing and client development elements, presentations, brochures (various sizes and styles for templates), project case study templates, trade show pop up banners and other visual tools.
Osborne Marsh created multiple pathways for the updated elements, custom iconography and image usage style guide. Over the course of a few weeks, after presenting different style options, the executive team selected their final choices and we finalized all elements for hand off and integration with their internal marketing team. An amazing group of folks at Meng Analysis and a successful outcome delivering impactful, modern design and tools for their brand.
Joel Gragg, Marketing Manager
“Clayton Marsh at Osborne Marsh Design was a pleasure to work with. Clayton placed significant care to deep dive into our brand and listen to our teams to find out who we are and what we wanted before digging in and letting the creativity flow. I also appreciated his iterative approach of bringing multiple brand transition options to the table and soliciting feedback in order to ensure things were moving in the right direction. In the end, he provided our team at MENG Analysis an amazing new brand package of tools that allowed us to bring a more polished and modern feel to our marketing materials and ease of use across multiple styles and formats”.
